Obviously I’m no expert with Instagram. However, I have learned a LOT as I’ve been growing my Instagram. Here are a few important tips I’ve learned that have helped me.

A lot of people will make jokes about people trying to get more followers or trying to ‘impress’ people on social media. When it’s your job, that’s absolutely what you should do. As an influencer, it’s important to grow your social media, because honestly, that’s how you get paid.

TIPS TO GROW YOUR INSTAGRAM:

ENGAGEMENT

Reply to people who comment on your pictures and go comment on one of theirs! Also, search relevant hashtags and engage with those people. It’s the best way for new people to discover your page! Also, be authentic with these comments. Put a little thought into it because that person is more likely to want to come see your page rather than if you just write “So cute”. Companies look at your engagement rate, sometimes more than your follower count, so if you’re looking to monetize your Instagram then you should definitely focus on this.

Aesthetic is a thing

I do not take my pictures based on my Instagram aesthetic ( I give kudos to those who can be that focused), but I do use the same filter on each photo so my feed blends together better. I usually change it up per season because each season to me is a different mood/vibe. A great idea is to buy a preset (a lot of bloggers sell these but mine is from Dreamy Presets) and use the free Lightroom app to apply it to all of your photos for a cohesive look.

Giveaways

Yes this costs a little money, but it not only gives you a chance to give back to your followers, but allows you to reach a whole new audience. It’s not buying followers because if they didn’t want to continue to follow you after the giveaway, they wouldn’t. This just helps get your page in front of more eyes.

Relevant hashtags

It’s important that your hashtags are meaningful to your post. You don’t want to post #fashion if you’re posting about your dog. Figure out what the top hashtags are in your field, and save them in your Notes app. Then you can copy and paste when posting a new photo!

Make friends

It’s nice to make Instagram friends who share the same passion as you. And hey, if you live in the same state, try to meet up for a collab shoot! Not everyone understands the whole ‘blogging’ thing. Meeting other’s who understand is a nice refresher. Check out my post on why bloggers make great friends –> 10 Reasons Bloggers Make Great Friends

Follow Friday

After making your friend group, help support each other by doing a Follow Friday! This helps grow your audience by reaching new audiences and helps support your friends too.

Instagram is NOT a competition

Focus on who you are and what you want your brand to be about. You do not need to compare yourself to anyone or be like anyone. The great thing about the blogging world and Instagram world is that people follow you because of you. Not because of anyone else. Stick to who you are and you will get genuine followers!

Be consistent

This is something I’m currently working on. Posting consistently is not only important to your followers, but also to brands that are looking to work with you. They look for consistency in your positing.

Batch Your Content

I will take a ton of pictures on one day and post throughout the month. I work full-time and do not have time to do glamorous photo-shoots everyday! I know a lot of other bloggers do this as well to save time.

Name and bio are super important 

Your username should be related to your brand. Try to keep it consistent throughout all of your social media channels. However, your Name should have some sort of description of what you’re about.  This will help for search results. Keep is short and simple, but obvious.

Ex. My username is @jennaleeannllc . My name is Jenna LeeAnn | Blogger .

Focus on your bio. Putting where you’re located helps you connect with local bloggers, which can lead to collabs! This is your chance to let people know what you will ‘offer’ them on Instagram. Everyone knows I love cozy and comfy clothes and that I’m from Connecticut. Your bio is like your elevator speech! Also, Instagram only allows one link in your bio, so you can also create a page with links to your top pages you want the traffic to go to. (See the link in my IG bio for an example –> www.instagram.com/jennaleeannllc)

 

Best Instagram apps-

Preview- Help set up your feed so you can make sure each photo blends well.

Lightroom, Snapseed, Facetune- My favorite editing apps.

Followers- How I see who follows/unfollows me.

Boomerang- Great to add in some fun posts here and there!

Unfold- I use this app for my stories.

Follow me on Instagram so we can support each other! –> @jennaleeannllc

xox

 

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